Lois Kelly has written a new book called Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. In her book she focus more on the fact that companies need to focus more on making meaning with their customers than in generating buzz.

Word of Mouth is an organic way of spreading and invite to conversation, done with no financial effort. Word of Mouth Markting is not anymore a free tool but rather a new aproach which usually involves a large quantity of funds. Lois Kelly is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Based on her previous experience I found interesting to read some of the real world cases, for example IBM vs CA approach to Workd of Mouth Marketing. (more…)

In the same day with the announce from Microsoft for the proposed acquisition of Yahoo worth 44.6$ billion, I have finished to put together the data for the year 2007 regarding share of searches and the search engine trends in 2007.

I used the monthly traffic data provided by Nielsen and Comscore and I have generate some comparisons charts based on the estimative values provided. The charts and the table values for 2007 are for the US market. I have tried my best to provide them in a form which is a easy to read. If you prefer a (more…)

In the latest version of Blog Submitter software we have packed 200 feed directories and blog sites. The bellow list contains 200 blog directories and can be used directly from Feed Submitter ( download a 14 days trial ). Do you want to see how is working before you try the trail version, watch a video demo with a blog submission. (more…)

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We have updated Website Submitter with the latest and most powerful Romanian directories. The bellow list contains 483 Romanian directories and can be found and used directly from Website Submitter ( download a 14 days trial ). Check out the list with the best Romanian directories.