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For the third time, lat week I participated at the ESWC (European Software Conference) 2009 in Kempinsky Bristol Hotel, Berlin. As I expected this year the number of visitors and sponsors was strike by the crisis. But still, the presentations saved the conference. I hope in the next year we can go back at the 250 visitors, btw Wien is going to be the host of the next conference in 2010.


  1. I talked with Andy Brice and some other guys I already knew: Tarek, Jean Francoise and also new guys from RU, CR, Malta
  2. I am thinking on going on Russian and Chinese market and Olga si Vladislav from will help me in this effort
  3. I hat a surprise in the end to see that Press Release Submitter was suggested for the Epsilon Award


  1. Less iSVs comparing with the last years
  2. Track-ul 2 was hard to find
  3. The number of sponsors decreased, I would like next time to see also Embarcadero

Here are the presentation I saw, as soon I have a link or a download I will update this blog:

  • Alwin Hoogerdijk – The Art of Ignoring
  • Gilles Pardon, Softdatabase – Developing successful business in China
  • Andy Brice, – Marketing for microISVs – embracing the “dark” side?
  • Laurentiu Ghenciu, Avangate – 5 Tried and tested ways to increase conversion rates
  • Adriana Iordan, Avangate – How to Monitor and Protect Your Reputation Online
  • Dave Collins, SharewarePromotions – Advanced Google AdWords
  • Johanna Buckentin Senior Director, DR globalDirect – Site Testing: How to Optimize Your Site to Increase Your Sales
  • Robert Martin, Infacta – Email Marketing – Engaging with your Audience
  • Alwin Hoogerdijk – Web-Apps: The End for Software Downloads?
  • Tetyana Franke – Share-it! – How and Why Does an Email Campaign Work? – Top tips to effective email campaign
  • Raj Barman, Acutrack Incorporated – Increase Revenue By Implementing a Backup CD/DVD Solution
  • Dave Collins, SharewarePromotions – An A to Z of online marketing
  • Peter Kirchner, Microsoft Deutschland GmbH – Seamless integration in Windows 7 – the path towards application compatibility
  • Dmitry Starostenkov, Perpetuum Software – Merging of ISV and custom development companies: benefits of cross-selling
  • Olga Blazhevich & Vladislav Elizarov, Softkey – The Russian Software market

Thank you Dave and Cristian for the photos bellow.




My presentation “100 SEO methods to optimize your software site” was based on a “blog carnival” named 100 methods to obtain links (Romanian). Here is bellow the English version adapted for the conference:

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