I am going to be at European Software Conference 2008 between 8-9th November and I am going to offer a Free SEO Audit and advices for ISV-s and microISV-s on the website they own. I will offer an 1 hr from my time for the SEO Audit (once I receive the forms completed) and 1 hr of my time for analyze and advices of your websites search optimization options you can implement. I will be at the ESWC on a table to offer the results of my research and my suggestions.

So if you are willing to take this offer send me some details about your website on the form on our search optimization service page. Also add the note for ESWC 2008 and I will make sure we will find time to analyze it until there.

I will take a maximum 5 websites for which I am going to suggest improvements.

Update: 4 places left

The journalist Adam C. Engst has a video of a presentation named “Hacking the press” on the MacHack. The content of the presentation is an insider view on how you can approach a journalist for an editorial or press release. (more…)

The phrase The Long Tail was invented by Chris Anderson in an Wired magazine article to describe the niche strategy of businesses, such as Amazon or Netflix, that sell a large number of unique items in relatively small quantities. As an example, Amazon makes 57% of sales from keywords outside of the popular terms. This article lead to a book named “The Long Tail” which was released in a new version this week, with a new cover and a lower price.

The Long Tail is the phenomenon that the sum of less frequent searches is greater than the sum of the top searches. The tail are the niche products, individually unimportant, but collectively significant.

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Lois Kelly has written a new book called Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. In her book she focus more on the fact that companies need to focus more on making meaning with their customers than in generating buzz.

Word of Mouth is an organic way of spreading and invite to conversation, done with no financial effort. Word of Mouth Markting is not anymore a free tool but rather a new aproach which usually involves a large quantity of funds. Lois Kelly is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Based on her previous experience I found interesting to read some of the real world cases, for example IBM vs CA approach to Workd of Mouth Marketing. (more…)

In the same day with the announce from Microsoft for the proposed acquisition of Yahoo worth 44.6$ billion, I have finished to put together the data for the year 2007 regarding share of searches and the search engine trends in 2007.

I used the monthly traffic data provided by Nielsen and Comscore and I have generate some comparisons charts based on the estimative values provided. The charts and the table values for 2007 are for the US market. I have tried my best to provide them in a form which is a easy to read. If you prefer a (more…)