This year European Software Conference has returned to Köln, Germany at the Cologne Marriott Hotel. KÃ¶ln (Cologne) is the place where the first edition in 2001 was held.
Asa Dotzler was unable to come but he was kind enough to send a podcast. Asa Dotzler is best known for his work as community coordinator for several Mozilla projects. He was one of the keyspeakers of this year ESWC, too bad he was not able to come. Still a nice podcast (you can imagine some arrows was launched toward Microsoft Internet policy 😀 ).
Andy Brice from Oryx Digital presented after the launch break an interesting point of view for the software usability. Are these rules apply strictly to software? No. Every website design must take in consideration most of the rules described there. His presentation “Increasing conversions through better usability” is available as download in PowerPoint 2007 and PowerPoint 2000 on his blog entry.
Rüdiger Kägler from WIBU-SYSTEMS held a presentation with the name, “Earn more money with new license models” ( available as pdf for download ).
The day ended with my presentation: “SEO optimization and online promotion” in which I am trying to expose some of the general SEO techniques and in the same time cover some of the specialized techniques for software producers. You can download for free in PDF format the SEO optimization and online promotion presentation.