By now, you’ve learned a lot about how keywords can help to increase your search engine ranking. This is only part of the puzzle that is search engine optimization. Another big piece of this is the topic of links. Incoming links play an integral role in search engine rankings and thus should be taken into consideration by web masters.
A lot of web masters opt to trade links with other web sites to gain these links. This can be quite effective, provided the sites they trade with are related in some way to their site, but it’s typically not as effective as submitting sites to directories. In this lesson, you’ll learn why incoming links are so useful, how to gain more incoming links using directory submission, what the benefits of directory submission are and much more.
Why Do I Need Incoming Links?
You already know about search engine spiders and how they go on the hunt for sites with particular keywords. But did you know that they also search for links? It’s definitely true. When a search engine spider browses through a site, they look for not just keywords, but also for links. If they find a link, they go the site which the link represents. They’ll then browse through that site and go to any links found there. Each time, a log is made and is sent back to the search engine. As you already know, the more a spider visits your site, the higher the ranking you get.
Incoming links are a very important thing to search engine optimization because they can lead to higher search engine rankings, thus increasing traffic to a site. If you have a lot of sites linking to you, you’ll have search engine spiders visiting more often than not having these links. Over time, this will lead to more site traffic than you could have ever imagined before.
How to Gain More Incoming Links Using Directory Submission
Most site owners prefer to manually gather links by doing a form of link exchange with other web masters. It’s a practice that is pretty old, and not as effective as it once was. That’s because many web masters abuse the practice. They go for incoming links from just about any site. This is a bad practice because search engine spiders have been programmed to ignore links on a site that are not relevant to the site. For instance, if a piano site links to a dog site, the link to the dog site will be skipped by the spider. That’s why it’s so important to get good quality links, if you choose to do link exchange.
Getting quality links can be a bit of a challenge, which is why it’s best to go with directory submission. Directory submission allows you to quickly and easily get good incoming links to your site. These links are followed by the spider and almost never ignored. All you need to do is simply submit your website to the directory and you’re done.
Website Submitter is the easiest web semi-automated directory submitter tool. You can quickly and safely promote your web site for traffic-driving results. You can submit to your website to 4500+ directories. Website Submitter does all of the work for you. All you have to do is click and wait for the visitors to arrive!
The Benefits of Directory Submission
Here’s a brief list of the benefits of directory submission:
- – Your Site is Listed Alongside Relevant Sites: As we’ve pointed out, spiders have been programmed to ignore irrelevant site links. Directories list sites in specific categories, so if a search engine spider comes across your site link in a directory and the site is in the right category, the spider will visit your site via this link.
- – It’s Fast: It can be frustrating and quite annoying to look for sites relevant to yours and ask them to link to your site. You also have to typically link to your site. There is a lot of time invested in emailing web masters and asking them to please put the link on their site. It’s time most web masters don’t have and it can take away from the overall quality of the site. Submission to a directory generally takes less than 10 minutes.
- – It’s Effective: Some of the best search engine optimized sites have the majority of their incoming links coming from a directory. Submission to a directory can and usually does greatly increase traffic and rankings.
Directories to submit sites to
There are a lot of directory sites out there, but not all of them are good enough to submit your site to. The best directories for web site submission are dmoz.org and yahoo directory. You can find more possible directories by running Website Submitter and order by Google PR ( watch a video demo on how you can submit in directories ). The 4500+ directories contained into Website Submitter will be enough for boosting your backlinks.