Do you need more visitors?
Submit your website to 4500+ directories, 50+ article directories and 200 feed sites! And read further.

When you get past the beginning level of SEO ( see our Lesson 1: Introduction to SEO techniques ) , you’ll begin hearing about a lot of terms that are unfamiliar to you. Among these are Google Page Rank and Alexa Rank. These are topics of concern for web masters who want to ensure that their sites are doing good in search engine rankings. While both Google Page Rank and Alexa Rank are important in SEO and measure much of the same thing ” the popularity of a website” they are also different in some ways. These differences make it important to understand the very basics of both Google Page Rank and Alexa Rank, which will be covered in this lesson.

What is Google Page Rank?

Google Page Rank, as the Google founders Larry Page and Sergey Brin put it, is a tool developed to rank websites that are listed in the Google search engine. The page rank is given in a scale of 0-10. 0 is the lowest possible score for a site, while 10 is the highest. The higher the page ranking of your site, the greater the amount of traffic it receives.

Now you know what the Google Page Rank is. But how, exactly, is it determined? Well, Google uses a really complicated mathematical formula to determine the ranking of a page. We could literally spend this entire lesson going over this formula, which really would be a waste of time. Instead, we’ll just talk about it in a non-in depth, but still useful way.

When Google is ranking a web site, there are several factors involved. The first is the overall layout of the site and how “complete” it is. Google dislikes incomplete site maps being sent to the search engine, which is why you should only submit the site map when the site is actually finished. The second major factor is the usage of keywords. Google likes a site with good usage of keywords. They like a keyword density of 3-5%. Another major factor is that of external links. Google likes it when your site is getting linked to by other sites. That way Google can find your site more often. The last major factor is how updated the site is. Google hates outdated sites, so make sure yours is updated often. All of these factors make up the basis of the Google Page Rank.

download Website PopularityYou can determine your Google Page Rank, Alexa Page Rank, inbound links, indexed pages, important directories and site listing, press and media mentions and another 30 ranking parameters for your website using the last version of Website Popularity SEO ranking software.

What is the Alexa Rank?

The Alexa Rank is much like the Google Rank, with one main difference: it is exclusively based on page views, number of users and three months of historical data. It is not based on SEO principles like the Google Page Rank is, although having a good SEO’d site will help the cause.

An Alexa Rank may range from 1 to a billion, depending on the number of web sites. Every web site in the world is included in the Alexa Rank, so you’re up against all of them. The goal is to have a high ranking (generally considered to be in the 1-1,000,000 range). Presently, the highest ranked site in the Alexa Rank is, although poses a threat to this. You can find out your Alexa Page Rank by going to directly or checking using the Website Popularity.

How can I improve my Google Page Rank?

The good thing about the Google Page Rank is that it can be improved pretty easily. Follow these suggestions to improve yours:

  1. Create a site that is search engine optimized. Your site should be full of quality content that doesn’t fall short in terms of keywords and keyword density. Strive for a keyword density of 3-5% and make sure that all keywords and content are relative to your site’s purpose.
  2. Use META and title tags correctly. One of the biggest factors in search engine optimizing a site is that of the META and title tags. When using these, you should make sure that the title tag is accurate and that the META tag describes your site well. For tips on META and title tags, check out Lesson 4: Title and META tag creation.
  3. Submit all pages to the Google site map. Do so only when the site is completed.
  4. Build targeted traffic to your website.

How can I improve my Alexa Rank?

To improve the Alexa Rank, all you need to do is improve your traffic to your site. Following the tips in the above section and in the next lessons should help you to increase traffic, which will, in turn, increase your Alexa Rank. There are tools out there which claim to improve the Alexa Rank, however, these are usually not very effective and may do more harm than good to your site’s ranking. Do not go for submission to 300,000 search engines, this is the worst thing you can do.

12 comments to “Lesson 2 – Google Page Rank and Alexa Rank”

  1. Google page rank is now as useless as Alexa’s.

    Google has not updated page rank for months, and a new ranking is not in sight.

    What good is a page rank that is at least three to four months old?

    Get over page rank.

  2. Submit Suite Blog » Lesson 9 - Increasing Google Page Rank and gaining more visitors

    […] Posted by Marius Mailat on 23 Aug 2007 at 03:06 am | Tagged as: SEO lessons In an earlier lesson, you learned about Google page rank. Now that you know exactly what it is, you’d probably like to boost your page rank. After all, your site has a low page rank and you find that to be unacceptable, so you want to do something to increase it. Many people have begun to market tools that you can use to increase the page rank. The vast majority of these tools are useless, however, and really do not benefit you at all. What will increase Google page rank is applying some of the techniques listed below to your site. It’s a guaranteed way of boosting page rank and is completely free. Why spend the money to increase page rank when we’ll tell you how to do it for free? […]

  3. With the recent update by Google where they have taken out the PR for those selling and buying link backs, would PR not be more valuable and more reflective of the sites relevance

  4. Thank you for the useful article. It would be beneficial to understand how Alexa determines the number of hits to a site. Do they track a percentage of DNS requests, have agreements with ISP’s or is one required to register with them and place some sort of javascript or image on your site?

  5. Looking for help with link exchange & getting more inbound links. Does having a resource page on a website with links improve a sites raking–if the other sites are linking to your site? Or does inbound linking help the most. What gets me, is not knowing what it is that I am not doing correctly. I get tons of advice, but, its all different. Makes my head spin.

    Help! Anyone?

  6. Sometime making link exchange is not that important, it is good if only you have links from high PR pages. At least higher or same PR as yours. I heard that improper backlinks can make page rank drop, I believe it, but I’m still not very sure of that.

  7. a new web site how i can get high page rank.
    help me

  8. some one can tell me how to get high page rank.

  9. Many people have begun to market tools that you can use to increase the page rank. The vast majority of these tools are useless, however, and really do not benefit you at all. What will increase Google page rank is applying some of the techniques listed below to your site.

  10. i think this is good information and i hope google and alexa should be frequently adapting to changes as they come online

  11. Hello people. I’m a bit new to this Alexa ranking stuff, but I managed to achieve something very very good, at least this is how i feel.
    Hope this helps

  12. I am a great fan of this site and its tools ! Currently, i am using the Website Submitter and its really working great !
    Good Work ! Keep it up.

Post a comment