July 2007
Monthly Archive
Posted by Cristina Mailat on 31 Jul 2007 | Tagged as: Press kits
Fastlink2 has announced that their SEO software, Submit Suite, has been translated and released with Romanian and Spanish versions now available.
Fastlink2 has announced the launch of new Spanish and Romanian language versions of their Submit Suite software package. Two new informational / promotional sites for the translated versions of the link building and SEO software suite have also been launched at www.submitsuite.ro (Romanian) and www.submitsuite.es (Spanish).
“Webmasters are a global market, and search engine optimization is a global practice,� said Cristina Mailat, CEO of Fastlink2, the founding company of the Submit Suite software. “While we already offer our Submit Suite SEO package internationally, we at Fastlink2 are proud and excited to be expanding our reach with geo-targeted versions of the software. We want our article submitter and other SEO tools to be more accessible to webmasters and online business owners worldwide.�
The launch of the new Romanian and Spanish versions of the Submit Suite software and website will pave the way for additional language versions to be released, such as French and German. The Submit Suite package includes three SEO tools, including the company’s article submitter, website submitter, and website popularity tools.
“These new personalized versions of the Submit Suite website will allow more online entrepreneurs to learn about search engine optimization in their native tongue,� adds Mailat. “They’ll also provide access to tools better fit for handling the SEO needs of sites targeting non-English speaking visitors, which is something the majority of SEO tools don’t currently offer.�
Submit Suite is a link building and SEO software suite released in December 2006 by Fastlink2. The software suite includes the company’s Article Submitter, Website Submitter, and Website Popularity software packages, designed to help companies and websites gain exposure online fast by allowing users to submit their websites to over 3500 Web directories and their articles to over 600 article directories.
For more information about Fastlink2’s Submit Suite package or the company’s sponsorship of the event, please visit www.submitsuite.com, or contact Cristina Mailat directly.
Download the press kit containing:
- press release in doc and pdf format
- applications descriptions in doc and pdf format
- applications screenshots and artworks
Click here to download the English press kit.
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Posted by Marius Mailat on 26 Jul 2007 | Tagged as: SEO lessons
By now, you’ve learned a lot about how keywords can help to increase your search engine ranking. This is only part of the puzzle that is search engine optimization. Another big piece of this is the topic of links. Incoming links play an integral role in search engine rankings and thus should be taken into consideration by web masters. A lot of web masters opt to “tradeâ€? links with other web sites to gain these links. This can be quite effective, provided the sites they trade with are related in some way to their site, but it’s typically not as effective as submitting sites to directories. In this lesson, you’ll learn why incoming links are so useful, how to gain more incoming links using directory submission, what the benefits of directory submission are and much more.
Why Do I Need Incoming Links?
You already know about search engine spiders and how they go on the hunt for sites with particular keywords. But did you know that they also search for links? It’s definitely true. When a search engine spider browses through a site, they look for not just keywords, but also for links. If they find a link, they go the site which the link represents. They’ll then browse through that site and go to any links found there. Each time, a log is made and is sent back to the search engine. As you already know, the more a spider visits your site, the higher the ranking you get.
Incoming links are a very important thing to search engine optimization because they can lead to higher search engine rankings, thus increasing traffic to a site. If you have a lot of sites linking to you, you’ll have search engine spiders visiting more often than not having these links. Over time, this will lead to more site traffic than you could have ever imagined before.
How to Gain More Incoming Links Using Directory Submission
Most site owners prefer to manually gather links by doing a form of link exchange with other web masters. It’s a practice that is pretty old, and not as effective as it once was. That’s because many web masters abuse the practice. They go for incoming links from just about any site. This is a bad practice because search engine spiders have been programmed to ignore links on a site that are not relevant to the site. For instance, if a piano site links to a dog site, the link to the dog site will be skipped by the spider. That’s why it’s so important to get good quality links, if you choose to do link exchange.
Getting quality links can be a bit of a challenge, which is why it’s best to go with directory submission. Directory submission allows you to quickly and easily get good incoming links to your site. These links are followed by the spider and almost never ignored. All you need to do is simply submit your website to the directory and you’re done.
Website Submitter is the easiest web semi-automated directory submitter tool. You can quickly and safely promote your web site for traffic-driving results. You can submit to your website to 3500+ directories. Website Submitter does all of the work for you. All you have to do is click and wait for the visitors to arrive!
The Benefits of Directory Submission
Here’s a brief list of the benefits of directory submission:
- - Your Site is Listed Alongside Relevant Sites: As we’ve pointed out, spiders have been programmed to ignore irrelevant site links. Directories list sites in specific categories, so if a search engine spider comes across your site link in a directory and the site is in the right category, the spider will visit your site via this link.
- - It’s Fast: It can be frustrating and quite annoying to look for sites relevant to yours and ask them to link to your site. You also have to typically link to your site. There is a lot of time invested in emailing web masters and asking them to please put the link on their site. It’s time most web masters don’t have and it can take away from the overall quality of the site. Submission to a directory generally takes less than 10 minutes.
- - It’s Effective: Some of the best search engine optimized sites have the majority of their incoming links coming from a directory. Submission to a directory can and usually does greatly increase traffic and rankings.
Directories to submit sites to
There are a lot of directory sites out there, but not all of them are good enough to submit your site to. The best directories for web site submission are dmoz.org and yahoo directory. You can find more possible directories by running Website Submitter and order by Google PR ( watch a video demo on how you can submit in directories ). The 3500+ directories contained into Website Submitter will be enough for boosting your backlinks.
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Posted by Marius Mailat on 19 Jul 2007 | Tagged as: SEO lessons
Search engine optimization is now a big part of building web sites. Webmasters everywhere have come to the realization that making sure their sites are search engine optimized is a very important part of creating successful web sites. Obviously, SEO isn’t the most up front subject in the world, so it’s a good idea for webmasters to go through some SEO lessons to ensure that they are using the correct SEO principles. In lesson 4 of our 12 lesson set on SEO, you’ll learn about a basic, yet crucial principle of SEO: Title and META tag creation.
What are META tags?
META tags are essentially tags which describe your web site to the search engine spiders. These tags previously factored into the ranking aspect of search engines, but this is no longer the case. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results. However, like we’ve said, these tags do NOT factor into ranking. So no matter how many keywords you use in the META tag, you will not get any higher of a ranking.
What are Title tags?
Title tags, on the other hand, are a factor in the search engine rankings. If you look to the top left of this page, you’ll see the name of this site and probably a brief description of what this site is about. This is the title tag. A title tag will typically come in this form: “Name of the site - brief description of site”. The title tag is particularly important because it is the first thing people and spiders will see when looking at your site. For instance, when a person sees your site in a search engine, the title tag will be the title for your site’s listing. Thus, it is important that, when creating title tags, you make sure that they are SEO and people friendly.
Using a keyword in the title is a good idea, but only if it fits in the title. By this we mean that it should not feel out of place. If you have a site on guitars, a good title tag might be “guitars.com - Home of Electric Guitars”. It’s a relevant title and includes a good keyword (electric guitar). A bad title for this same site would be “guitars.com - Home of Pianos, Guitars, Drums”, as you have used two unnecessary keywords (drums and pianos). Always make sure that the titles are readable for your visitors and do not excessively use keywords.
What is the HTML Coding for META Tags?
Even if you use Dreamweaver or another What You See Is What You Get editor, you’ll want to know the coding for META tags. It’s pretty simple, so you could be able to memorize it.
The Keywords META tag isn’t as useful as it once was and is now just a way for web masters to keep track of the keywords they use on their sites. The keywords within this tag will be ignored now by most of the search engine spiders and they will not factor into rankings.
The Robots META tag is pretty useful in that it tells search engine spiders what to do with the site. You can customize each of these three tags to fit your web site and the SEO principles you use. Alternative you can use the robots.txt settings.
What is the HTML Coding for Title Tags?
.
A Typical Tag:
Name of the site - Brief DescriptionThere is just one title tag in an HTML document and it is located within the tags Title. The title tag usually appears right below the tag Head.
This is very easy to remember and quite basic. You’ll use the title tag in every single web page you create. If you do not have a title tag, you’ll not only have incorrect HTML coding, but also a site that goes unranked.
Lesson 4 Wrap-Up:
In this lesson you learned about META and Title tag creation. You’ve learned the two quite in depth, so you should be able to apply what you’ve learned to your own web sites. Good luck!
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Posted by Marius Mailat on 12 Jul 2007 | Tagged as: SEO lessons
Keywords, keywords, keywords. If you’re beginning the process of making your web site search engine optimized, then you’ve probably heard a lot about keywords and how important they are to the SEO process. You might even think that keywords are overrated and not as essential to SEO as many make them out to be. That’s not the case, though. Keywords ARE every bit as important as they’ve been made out to be, and if you do not know the correct usage of keywords, you will not be able to have a correctly SEO’d site, period. You’ll learn all about keywords in this lesson, as well as researching keywords so that you get the best rankings possible.
What are Keywords?
Keywords are words which are very important in the eyes of search engine spiders. These are words which make search engine spiders pay attention to the content of a site. You can think of it this way: you’re reading an article about NBA basketball players. Every time you see the key phrase (which is a set of keywords strung together) “NBA basketball players”, it reminds you of what the article is about and makes you take notice. That’s the same effect seen on search engine spiders with keywords. When they spot a keyword or key phrase, it reminds them of what the purpose of the site is and catches their eyes. The more you catch the attention of a spider, the more the spider reports your site back to the search engine. The more “reports” the search engine gets, the higher your page is ranked. That’s pretty much how it all works.
Why Do I Need Keywords?
You should already know why you need keywords for your site: they allow your site to get ranked higher. Keywords are the very fundamental part of search engine optimization. Without them, there really is no search engine optimization going on in a site. If you wish to create a site that is search engine optimized, you must incorporate keywords.
How Do I Select Keywords?
Selecting keywords is not as complex as you might think. It’s actually very easy, provided you know the process for doing it. We’ll go over that right now.
The first step of the process is to determine what exactly your site is about. What is the purpose of your site? Who do you want to attract to the site? The answers to these questions will tell you what to do next.
When you’ve decided what your site is about, you can now determine what keywords to use. If you are running a site on digital cameras, you’ll want to choose keywords that are relevant to this niche. For instance, you might use key phrases such as “canon digital cameras”, “kodak digital camera”, “nikon digital cameras” etc. The point is to try to take your niche and create keywords based off of this. That way you’ll have legitimate keywords that are relevant and not “cheap”. You might want to check out Google and see what keywords are used the most and which aren’t used as much.
Next, you should create a list of 5-10 keywords based off your research. You should then pick a keyword for each page of content. This keyword or key phrase will be used throughout the content of a page. If you use different key phrases or keywords for different pages, this will make your site diversified and will prevent keyword stuffing, which is a bad SEO practice. It will also help your SEO rankings because you are using various keywords.
Writing the Content
When it comes time to write the content of your site and use the keywords you’ve selected, you have two options. The first is to hire someone to do it. The second is to write the content yourself. The former is a very easy way of getting the content for your site as you can go to any freelance site and hire a SEO writer. The latter is a more time invasive, yet often more effective way of getting the content. By writing the content yourself, you ensure that it lives up to your standards and uses the keywords enough.
If you choose to write the content yourself, you’ll want to make sure that you have a good keyword density for each page. As you learned in Lesson 1, keyword density is the number of keywords divided by the total number of words. So if you use the keyword 5 times in a 500 word piece of content, you have a keyword density of 1%, which is a pretty low density. You’ll want a keyword density of 3%-5%. To achieve this density, all you need to do is sprinkle in the keywords into the content in a natural manner. That’s it.
Lesson 3 Wrap Up:
In lesson 3, you’ve learned practically everything there is to know about keywords and can now apply this fundamental SEO principle to your site.
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Posted by Cristina Mailat on 11 Jul 2007 | Tagged as: Press kits
Submit Suite (www.submitsuite.com), an SEO-centered software suite, has announced their sponsorship of the 2007 Annual European Software Conference to take place in November for members of the shareware industry.
Fastlink2’s Submit Suite a link building and SEO software suite, is sponsoring the 7th Annual European Software Conference, taking place November 3-4 in Cologne, Germany. The conference is the only annual European event for companies active in shareware marketing, and brings together software developers, distribution companies, and service providers such as Submit Suite to exchange ideas on industry issues.
“We jumped at the opportunity to be involved with this year’s ESWC,� said Cristina Mailat, CEO of Fastlink2 (www.fastlink2.com), the founding company of the Submit Suite software. “Given the nature of shareware marketing, we felt a direct tie to conference members who work hard to spread the word about their shareware programs online. Submit Suite is a perfect match for their needs with our Article Submitter, Website Submitter, and Website Popularity packages, so supporting an educational industry conference like this was a natural fit for us. We’re excited at the opportunity to participate.�
The ESWC is a non-profit organization which provides educational opportunities and resources to software developers and the ISV industry; most notably the manufacturers of shareware. The purpose of the conference is to connect software developers with companies and organizations which provide products and services to those software developers, in order to facilitate networking and the sharing of information across the industry.
About Submit Suite:
Submit Suite is a link building and SEO software suite released in December, 2006 by Fastlink2. The software suite includes the company’s Article Submitter, Website Submitter, and Website Popularity software packages, designed to help companies and websites gain exposure online fast by allowing users to submit their websites to over 3500 Web directories and their articles to over 600 article directories.
For more information about the 7th Annual European Software Conference, please visit www.euroconference.org For more information about Fastlink2’s Submit Suite package or the company’s sponsorship of the event, please visit www.submitsuite.com, or contact Cristina Mailat directly.
Download the press kit containing:
- press release in doc and pdf format
- applications descriptions in doc and pdf format
- applications screenshots and artworks
Click here to download the English press kit.
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