A bad SEO technique is as bad as not having any SEO done at all. As a SEO savvy webmaster, this is something you never want to do. To avoid this, you’ll need to know the mistakes that webmasters make. We’ll tell you about those in this lesson.

Mistake #1: Bad Navigation

In the hopes of attracting search engine spiders, many webmasters neglect the simplest and perhaps most important part of a web site: the design. Webmasters fail to remember that not just spiders will be on this site, but also human people. These people don’t want to go to a site with a bad design and horrible navigation. If they come across such a site, they are inclined to never visit it again. Webmasters should never forget to think about their visitors and what they’d like to see. If they do, they’ll end up making a bad impression and losing potential visitors.

Mistake #2: Too Many Keywords

When SEO first came along, some webmasters began to find ways of getting an advantage above others. One such popular tactic was that of keyword stuffing. If you don’t already know, keyword stuffing is the process of placing a lot of keywords in a piece of content in order to attract more search engine spiders and boost their traffic. However, search engine web sites caught on to this and began to program spiders to ignore sites with larger than allowed numbers of keywords. Nowadays, web sites are ignored for having too many keywords. Don’t make this same mistake—stick to a keyword density of 3-5% and you’ll be fine.

Mistake #3: Not Enough Keywords

While some people stuff their pages with keywords, others don’t use enough keywords. Don’t think that using a keyword 5 times in a 1000 word piece of content is enough. It’s not. It barely makes a dent from a SEO standpoint and will not do much to bring spiders to your site. That’s why you should make sure you use enough keywords in a page of content. Like we said above, 3-5% is sufficient.

Mistake #4: Incorrect Title

As you probably already know, the title tag is the first thing that visitors and spiders see when they come to your site. It is supposed to be a description of what your site is all about. When a title fails to be an accurate description of the site, it is considered to be an incorrect title tag. If you have an incorrect title tag on your site, you can pretty much kiss SEO good bye. It really is that important. A correct title tag would be something like Name of site.com   Home of ‘niche’. A bad title tag would be keyword, keyword.

Mistake #5: The Same Title Tag

This is a very common mistake among those webmasters who want to create a site that is the same throughout. Having the same title tag on every single page of a site is bad because it makes the site seem unoriginal and fails to describe what each page on the site is. When making title tags for your site, make sure they are page specific.

Mistake #6: Bad Content

Many webmasters are so obsessed with title tags and keyword usage that they forget about the actual content. The content is a huge part of the SEO process. Content that features poor grammar and spelling can really harm a site’s chance to rise in search engine rankings. You have to remember that not just spiders, but actual humans will be reading your site, so you should remember that it is at least readable for them.

Mistake #7: Hidden Text

Hidden text is essentially just like keyword stuffing. It involves writing a bunch of keywords in the page and making them invisible to everyone else. Only spiders can see them, and the hope of this is to gain more attention from the search engine spider. However, that does not occur anymore because of the fact that spiders are smarter than that. They will not pay attention to a site with keyword stuffing or hidden text, period.

Lesson 10 Wrap-Up:

In this lesson, you learned about the top mistakes webmasters make in SEO. Hopefully by knowing about these, you won’t end up making the same mistakes they did.

Article published in Submit Suite Blog.

Lesson 10 – Common mistakes that webmasters make

Related posts:

1. Lesson 4 – Title and META tag creation
2. Lesson 3 – Keyword research for best positioning
3. Lesson 1 – Introduction to SEO techniques

What will increase Google page rank is applying some of the techniques listed below to your site. It’s a guaranteed way of boosting page rank and is completely free. Why spend the money to increase page rank when we’ll tell you how to do it for free?

Increasing Page Rank

As we said, there are several techniques to increase a web site’s Google page rank. Even if you only follow one of the techniques below, you can expect to see a positive difference in your site’s page rank.

Technique #1: Content

Despite the fact that SEO experts constantly talk about the importance of content, most web masters ignore their advice to make sure their sites have quality content. It’s really crazy, particularly when you consider the fact that Google looks at content when determining page rank. Thus, one of the greatest techniques toward improving page rank is to simply make sure your site has quality content. This content should ALWAYS be relevant to the topic of the site. The content should not be too long (greater than 2500 words a page) or too short, should be informative and should include the right amount of keywords (a keyword density of 2-5%). If your content has all of this, you should be in very good condition to increase your page rank.

Technique #2: Back links

The major determining factor in Google’s page rank is back links. These are incoming links from one site to your site. What these links tell Google is that your site must have good content on it, or else other sites would not be linking to it. Now you might think that all that matters is the links, right? Not exactly. Google has gotten very smart and accurate with page rank, and so they can tell bad links (i.e. Links from link farms, irrelevant sites etc.) from the good links (links in articles, links from relevant sites etc.). The most effective technique in increasing page rank is to gather good back links. The next two techniques on our list deal with this.

Technique #3: Forums and Blogs

Google is known for quickly indexing forums and blogs. Literally the fastest way to gain a good back link is to simply post a link to your site on a forum or a blog. Most forums consider outright linking to be spam, so you’ll have to make sure you do this in the right way. Try joining forums relevant to your site’s topic and put a link to your site in your signature, if it’s allowed. Also, put a link to your site in your profile. Then post 1-10 times. Your posts should contribute something to the forum so that they are not edited or, worse, removed.

As for using blogs to gain more links, you can try to create a blog of your own and casually put a link to your site on it. You can also try commenting on other relevant blogs and including a link to your site in these comments. Once again, you need to be cautious in how you do this you don’t want to make comments that are outright promoting your site.

Technique #4: Articles

An increasingly more popular way of gaining a better Google page rank is to write articles. These articles are based off of your site. For instance, if you run a photography site, you may write an article on digital photography. At the end of the article, you might include something like “for more on digital photography, visit insert site.com”. Article back links are very effective because they are considered credible by Google. One thing to remember is to not mention your site too many times; one or two mentions per article is fine. You can submit your articles to AssociatedContent.com and Ezines or you can use article submission services or Article Submitter software.

Lesson 9 Wrap-Up

You don’t have to spend money to increase page rank. All you need to do is just practice some of the techniques we’ve outlined here and you’ll be well on your way to a better Google page rank.

Article published in Submit Suite Blog.

Lesson 9 – Increasing Google Page Rank and gaining more visitors

Related posts:

1. Lesson 2 – Google Page Rank and Alexa Rank
2. Lesson 8 – How to get indexed by Google in 24 hr
3. How Google Page Rank update is affecting the directories?

What Can I Do to Get Indexed Quickly?

A lot of people suggest to submit your site to Google by using the add link form. However, this never results in a quick listing. The reason is because the submission isn’t review for weeks and weeks due to how busy Google is. So you might as well forget about link submission because it’s not going to do any good.

What, then, can you do to get indexed by Google quickly? There are actually a few things you can do, each of which are pretty effective and can lead to getting your site listed in as little as 24 hours. Try all of them and see the positive results it brings.

Method #1: A link on an existing site

In some of our other lessons, we touched on the fact that incoming links are of great importance to being listed in Google. They can increase the likelihood of a spider going to your site, thereby getting your site listed and ranked in the search engine. When you’re first starting out, it can be difficult to get such links because your site is unestablished. Thus, you must try other ways of doing this.

One of the easiest ways is to join a forum for a relevant site and to begin posting. You don’t have to make a lot of posts, just a few quality ones will do. Put a link to your site in your signature. Search engine spiders will pick up on this quickly.

Another easy way of doing this is to go to a relevant blog and post a comment there. Now, when doing this, you should be careful to not make your comment seem as though it is spam. Write an intelligent comment and sign your name as “name here of www.mywebsite.com”. This lets blog owners know you’re not a bot, just a regular person who cares about the subject at hand.

Method #2: Create an External Blog

Blogs are well liked by Google. So well liked, in fact, that they are very quickly listed. A blog posting might be up in Google within 24 hours. You can go to any free site like blogspot.com and create a blog on there. You can then write a few posts and casually slip in a link to your site. With some luck, you site will be listed in the Google search engine quite quickly.

Method #3: Add a Blog to Your Site.

Adding a blog to your site can be a lot more effective than creating an external blog or even posting on forums. Free software like WordPress allows you to quickly and easily add a blog section to your site. You can then add a couple quality postings (be sure to use some keywords) to the blog. Because Google loves blogs and indexes them quickly, you can expect them to take notice of your blog and your site very quickly. This is the most effective way of getting indexed quickly so do not ignore it.

Why Do These Methods Work?

In the case of the first and second methods, you are getting inbound links to your site. That means that when Google visits the site and sees a link to your site on it, they’ll go to yours and then list it. Links, as you know, practically always increase rankings in search engines because there are more chances for the spiders to visit your site. So don’t ignore links and how they play a role in getting listed quickly.

With the third method, you are taking advantage of the fact that Google lists blogs quicker than normal sites. By adding a blog to your site, you are opening your site up to Google listing much quicker than they normally would. This is perhaps the most important method, so be sure you use it.

Article published in Submit Suite Blog.

Lesson 8 – How to get indexed by Google in 24 hr

Related posts:

1. Lesson 9 – Increasing Google Page Rank and gaining more visitors
2. Lesson 5 – Gather more incoming links using directory submission 4
3. Lesson 6 – Gather more incoming links using article submission

One such free download site, download.com, offers million of software downloads. If you’ve created your own piece of software and want to let the world know about it, you’ll want to read this lesson on how to make your software known with software submission.

A Great Product

You’ve just come up with a great program and know that people would buy it if they knew about it. The problem is that they don’t know about it. Your product stands right alongside millions of other programs on millions of other websites. Still, you try to sell it and you find that the sales are not existing. Some may say this is because the product itself is not good, but that’s not really true. In most cases, this occurs simply because the program is not being promoted.

Software Submission: The Ultimate Product Promotion

If you watch TV, you see a lot of commercials for a lot of different products. TV is an extremely popular form of advertisement because it allows the products to reach the people. When you think about it, the internet is really no different. Since there are literally hundreds of millions of people who browse the web everyday, companies have begun to advertise their products online. This is done in the form of ads on popular sites like Yahoo.

Software submission is just like advertisements, albeit done in a different way. Instead of paying for ad space, you’re instead giving download sites the right to make your product available to visitors. Whenever a visitor goes to a download site and types in a keyword relevant to your software, they’ll see your software on the page and may download it.

What are the Advantages to Software Submission?

There are a lot of benefits to submitting your software to download sites. The first is that you are exposing your product to many people. Anyone who visits the site (and a lot of people go in search of free downloads) will perhaps get the chance to see your product. If it’s a product that they find useful, they’ll be inclined to download it. If they enjoy the trial version, they’ll consider going to your web site and purchasing the full version. Therefore, you can think of the download sites as being a way of garnering potential sales.

Another benefit is that you are reaching people who may not otherwise hear about your product. The internet is a big place and it can be hard to separate your product from all the others. Software submitted to download sites will be grouped in its own category, making it easier for people to see your product and read what it can do for them.

What are the Disadvantages?

Just like anything else, there are some disadvantages to software submission. If, for instance, you offer a trial version that is easy to crack, people may download the trial version from the download site and then crack it rather than buying it from you. That’s why it is important to make sure your trial versions are virtually un-crackable.

Also, if you choose to stop offering the trial version, you might not be able to get it pulled from the download site(s) right away. It can take several weeks, if not months, for a download site to add or remove programs.

How Do I Submit Programs?

If you go to the various download sites, you’ll see that most, if not all of them offer the chance to manually submit programs. These programs are then checked by the staff of the site to ensure they are free of spyware and viruses. This process can take weeks, so many instead opt for a submission service. A very popular service is upload.com. For $79 a year, you can have your program listed on CNET.com and Download.com, among other sites. It’s a very quick way of getting your site out there, which is why you should consider it.

There are other web sites that offer software submission services. To find out about these, you may want to consider asking around on a SEO or software submission forum

Lesson 7 Wrap-Up:

Software submission is a highly effective way of getting more people to try and buy your products. In this lesson, you’ve learned why it’s beneficial, as well as how to submit your products.

Article published in Submit Suite Blog.

Lesson 7 – Make your software known with software submission

Related posts:

1. Lesson 6 – Gather more incoming links using article submission
2. Lesson 5 – Gather more incoming links using directory submission 4
3. Directory submission has replaced the search engine submission

However, there is yet another way of acquiring more incoming links, and it’s something that is actually underused, at least at the moment. This is the method of gathering more incoming links using article submission. It’s highly effective and can increase your ranking quickly. You probably don’t quite understand how this works, and that’s OK, as it isn’t as popular of a SEO topic as it should be. We’ll tell you all about it in this lesson.

What is Article Submission?

Article submission is the act of writing an article and then submitting it to article directories or services. These directories then publish the article or submit it to various web sites and it is on the web. People, as well as search engine spiders, are then able to read the article and see any links contained in it.

Article Submitter submits your article to 650+ article directories quickly and easily. You get accurate article placement using a semi-automatic submission tool to the most current list of directories and focus on writing content, not submitting it.

But What Does It Have to Do With Gathering More Links?

You might be thinking what is this crazy person talking about? How is article submission and gathering more incoming links related? Well, you’ll soon find out what I mean and why it’s such a big part of gaining more incoming links.

I spoke in the previous section about links being contained in articles. This is the connection between gaining incoming links and article submission. The whole purpose of submitting an article for SEO reasons is to get the links necessary to increase a site’s ranking. That’s the reason for doing article submission.

OK….But How Does It Work?

There is really a step by step process to article submission for SEO purposes. It’s best to follow the process so that you ensure the best benefits for your site. The step by step is listed below.

Step #1: What is Your Site?

You probably already know that internet spiders have been programmed to ignore irrelevant content and keywords. This applies not just to content on the site, but also to content outside of the site that happens to link to the site. You don’t want people reading an article and then having it be completely different from what your site is about. This is considered a black hat SEO tactic and will do your site no good.

Before writing the article, you should determine what your site is all about. Once you decide on that, you can go to the next step.

Step #2: Article Titles

Now that you know what your site is about, you can begin the process of article creation. If you have a site that is all about rock music, you could have articles written about the history of rock music, influences in rock music, top 10 greatest rock bands of all time etc. The point is to choose topics that are relevant to your site. Do this and you should be fine.

Step #3: Keywords

For every topic, you should come up with a keyword or perhaps two. These should be used in the article enough to make a difference. Usually a keyword density between 3-5% is considered excellent. You wouldn’t think that keyword usage in an article designed to gain traffic to your site is important, but it is. That’s because you want people (and spiders) to see the article, and the more keywords in the article, the better the chance is of them seeing it.

Step #4: Who’s Going to Write It?

If you’re on a budget, you might decide to write the article yourself. However, many webmasters instead opt for hiring someone else to do it. You might want to check a site like RentaCoder.com or ScriptLance.com and see if there are any writers there that you’d like to have write your article(s). You might also consider article writing and submission services. Whatever you decide on, make sure all the steps are followed.

Step #5: Write the Article

Now it’s time to actually write the article. When doing it, make sure it is enjoyable to read, informative and contains just the right amount of keywords. Also, try to incorporate links to your site into the article as often as it looks right. Don’t overuse the links, though, as it will distract readers and spiders from the main purpose of the article. One-three links is considered a good number.

Step #6: Submit the Article

It’s time to submit the article to the article directories. A popular choice is ezinearticles.com, though there are many other article directories to choose from. A list of 630 article directories based on Article Dashboard and another one based on Article friendly script is available in blog.

Article published in Submit Suite Blog.

Lesson 6 – Gather more incoming links using article submission

Related posts:

1. Lesson 5 – Gather more incoming links using directory submission 4
2. Lesson 3 – Keyword research for best positioning
3. Article submission experiment

A lot of web masters opt to trade links with other web sites to gain these links. This can be quite effective, provided the sites they trade with are related in some way to their site, but it’s typically not as effective as submitting sites to directories. In this lesson, you’ll learn why incoming links are so useful, how to gain more incoming links using directory submission, what the benefits of directory submission are and much more.

Why Do I Need Incoming Links?

You already know about search engine spiders and how they go on the hunt for sites with particular keywords. But did you know that they also search for links? It’s definitely true. When a search engine spider browses through a site, they look for not just keywords, but also for links. If they find a link, they go the site which the link represents. They’ll then browse through that site and go to any links found there. Each time, a log is made and is sent back to the search engine. As you already know, the more a spider visits your site, the higher the ranking you get.

Incoming links are a very important thing to search engine optimization because they can lead to higher search engine rankings, thus increasing traffic to a site. If you have a lot of sites linking to you, you’ll have search engine spiders visiting more often than not having these links. Over time, this will lead to more site traffic than you could have ever imagined before.

How to Gain More Incoming Links Using Directory Submission

Most site owners prefer to manually gather links by doing a form of link exchange with other web masters. It’s a practice that is pretty old, and not as effective as it once was. That’s because many web masters abuse the practice. They go for incoming links from just about any site. This is a bad practice because search engine spiders have been programmed to ignore links on a site that are not relevant to the site. For instance, if a piano site links to a dog site, the link to the dog site will be skipped by the spider. That’s why it’s so important to get good quality links, if you choose to do link exchange.

Getting quality links can be a bit of a challenge, which is why it’s best to go with directory submission. Directory submission allows you to quickly and easily get good incoming links to your site. These links are followed by the spider and almost never ignored. All you need to do is simply submit your website to the directory and you’re done.

Website Submitter is the easiest web semi-automated directory submitter tool. You can quickly and safely promote your web site for traffic-driving results. You can submit to your website to 4500+ directories. Website Submitter does all of the work for you. All you have to do is click and wait for the visitors to arrive!

The Benefits of Directory Submission

Here’s a brief list of the benefits of directory submission:

• - Your Site is Listed Alongside Relevant Sites: As we’ve pointed out, spiders have been programmed to ignore irrelevant site links. Directories list sites in specific categories, so if a search engine spider comes across your site link in a directory and the site is in the right category, the spider will visit your site via this link.

• - It’s Fast: It can be frustrating and quite annoying to look for sites relevant to yours and ask them to link to your site. You also have to typically link to your site. There is a lot of time invested in emailing web masters and asking them to please put the link on their site. It’s time most web masters don’t have and it can take away from the overall quality of the site. Submission to a directory generally takes less than 10 minutes.

• - It’s Effective: Some of the best search engine optimized sites have the majority of their incoming links coming from a directory. Submission to a directory can and usually does greatly increase traffic and rankings.

Directories to submit sites to

There are a lot of directory sites out there, but not all of them are good enough to submit your site to. The best directories for web site submission are dmoz.org and yahoo directory. You can find more possible directories by running Website Submitter and order by Google PR ( watch a video demo on how you can submit in directories ). The 4500+ directories contained into Website Submitter will be enough for boosting your backlinks.

Article published in Submit Suite Blog.

Lesson 5 – Gather more incoming links using directory submission 4

Related posts:

1. Lesson 6 – Gather more incoming links using article submission
2. Directory submission has replaced the search engine submission
3. Lesson 8 – How to get indexed by Google in 24 hr

What are META tags?

META tags are essentially tags which describe your web site to the search engine spiders. These tags previously factored into the ranking aspect of search engines, but this is no longer the case. META tags now are responsible for telling the spiders what your site is about. What your META tag says may determine what kind of description your site has on search engine results. However, like we’ve said, these tags do NOT factor into ranking. So no matter how many keywords you use in the META tag, you will not get any higher of a ranking.

What are Title tags?

Title tags, on the other hand, are a factor in the search engine rankings. If you look to the top left of this page, you’ll see the name of this site and probably a brief description of what this site is about. This is the title tag. A title tag will typically come in this form: “Name of the site – brief description of site”. The title tag is particularly important because it is the first thing people and spiders will see when looking at your site. For instance, when a person sees your site in a search engine, the title tag will be the title for your site’s listing. Thus, it is important that, when creating title tags, you make sure that they are SEO and people friendly.

Using a keyword in the title is a good idea, but only if it fits in the title. By this we mean that it should not feel out of place. If you have a site on guitars, a good title tag might be “guitars.com – Home of Electric Guitars”. It’s a relevant title and includes a good keyword (electric guitar). A bad title for this same site would be “guitars.com – Home of Pianos, Guitars, Drums”, as you have used two unnecessary keywords (drums and pianos). Always make sure that the titles are readable for your visitors and do not excessively use keywords.

What is the HTML Coding for META Tags?

Even if you use Dreamweaver or another What You See Is What You Get editor, you’ll want to know the coding for META tags. It’s pretty simple, so you could be able to memorize it.

The Keywords META tag isn’t as useful as it once was and is now just a way for web masters to keep track of the keywords they use on their sites. The keywords within this tag will be ignored now by most of the search engine spiders and they will not factor into rankings.

The Robots META tag is pretty useful in that it tells search engine spiders what to do with the site. You can customize each of these three tags to fit your web site and the SEO principles you use. Alternative you can use the robots.txt settings.

What is the HTML Coding for Title Tags?

.</p> <p>A Typical <Title> Tag:</p> <p><TITLE>Name of the site – Brief DescriptionThere is just one title tag in an HTML document and it is located within the tags Title. The title tag usually appears right below the tag Head.
This is very easy to remember and quite basic. You’ll use the title tag in every single web page you create. If you do not have a title tag, you’ll not only have incorrect HTML coding, but also a site that goes unranked.

Lesson 4 Wrap-Up:

In this lesson you learned about META and Title tag creation. You’ve learned the two quite in depth, so you should be able to apply what you’ve learned to your own web sites. Good luck!

Article published in Submit Suite Blog.

Lesson 4 – Title and META tag creation

Related posts:

1. Lesson 10 – Common mistakes that webmasters make
2. Lesson 1 – Introduction to SEO techniques
3. Lesson 2 – Google Page Rank and Alexa Rank

What are Keywords?

Keywords are words which are very important in the eyes of search engine spiders. These are words which make search engine spiders pay attention to the content of a site. You can think of it this way: you’re reading an article about NBA basketball players. Every time you see the key phrase (which is a set of keywords strung together) “NBA basketball players”, it reminds you of what the article is about and makes you take notice. That’s the same effect seen on search engine spiders with keywords. When they spot a keyword or key phrase, it reminds them of what the purpose of the site is and catches their eyes. The more you catch the attention of a spider, the more the spider reports your site back to the search engine. The more “reports” the search engine gets, the higher your page is ranked. That’s pretty much how it all works.

Why Do I Need Keywords?

You should already know why you need keywords for your site: they allow your site to get ranked higher. Keywords are the very fundamental part of search engine optimization. Without them, there really is no search engine optimization going on in a site. If you wish to create a site that is search engine optimized, you must incorporate keywords.

How Do I Select Keywords?

Selecting keywords is not as complex as you might think. It’s actually very easy, provided you know the process for doing it. We’ll go over that right now.

The first step of the process is to determine what exactly your site is about. What is the purpose of your site? Who do you want to attract to the site? The answers to these questions will tell you what to do next.

When you’ve decided what your site is about, you can now determine what keywords to use. If you are running a site on digital cameras, you’ll want to choose keywords that are relevant to this niche. For instance, you might use key phrases such as “canon digital cameras”, “kodak digital camera”, “nikon digital cameras” etc. The point is to try to take your niche and create keywords based off of this. That way you’ll have legitimate keywords that are relevant and not “cheap”. You might want to check out Google and see what keywords are used the most and which aren’t used as much.

Next, you should create a list of 5-10 keywords based off your research. You should then pick a keyword for each page of content. This keyword or key phrase will be used throughout the content of a page. If you use different key phrases or keywords for different pages, this will make your site diversified and will prevent keyword stuffing, which is a bad SEO practice. It will also help your SEO rankings because you are using various keywords.

Writing the Content

When it comes time to write the content of your site and use the keywords you’ve selected, you have two options. The first is to hire someone to do it. The second is to write the content yourself. The former is a very easy way of getting the content for your site as you can go to any freelance site and hire a SEO writer. The latter is a more time invasive, yet often more effective way of getting the content. By writing the content yourself, you ensure that it lives up to your standards and uses the keywords enough.

If you choose to write the content yourself, you’ll want to make sure that you have a good keyword density for each page. As you learned in Lesson 1, keyword density is the number of keywords divided by the total number of words. So if you use the keyword 5 times in a 500 word piece of content, you have a keyword density of 1%, which is a pretty low density. You’ll want a keyword density of 3%-5%. To achieve this density, all you need to do is sprinkle in the keywords into the content in a natural manner. That’s it.

Lesson 3 Wrap Up:

In lesson 3, you’ve learned practically everything there is to know about keywords and can now apply this fundamental SEO principle to your site.

Article published in Submit Suite Blog.

Lesson 3 – Keyword research for best positioning

Related posts:

1. Lesson 10 – Common mistakes that webmasters make
2. Lesson 1 – Introduction to SEO techniques
3. Lesson 6 – Gather more incoming links using article submission

What is Google Page Rank?

Google Page Rank, as the Google founders Larry Page and Sergey Brin put it, is a tool developed to rank websites that are listed in the Google search engine. The page rank is given in a scale of 0-10. 0 is the lowest possible score for a site, while 10 is the highest. The higher the page ranking of your site, the greater the amount of traffic it receives.

Now you know what the Google Page Rank is. But how, exactly, is it determined? Well, Google uses a really complicated mathematical formula to determine the ranking of a page. We could literally spend this entire lesson going over this formula, which really would be a waste of time. Instead, we’ll just talk about it in a non-in depth, but still useful way.

When Google is ranking a web site, there are several factors involved. The first is the overall layout of the site and how “complete” it is. Google dislikes incomplete site maps being sent to the search engine, which is why you should only submit the site map when the site is actually finished. The second major factor is the usage of keywords. Google likes a site with good usage of keywords. They like a keyword density of 3-5%. Another major factor is that of external links. Google likes it when your site is getting linked to by other sites. That way Google can find your site more often. The last major factor is how updated the site is. Google hates outdated sites, so make sure yours is updated often. All of these factors make up the basis of the Google Page Rank.

You can determine your Google Page Rank, Alexa Page Rank, inbound links, indexed pages, important directories and site listing, press and media mentions and another 30 ranking parameters for your website using the last version of Website Popularity SEO ranking software.

What is the Alexa Rank?

The Alexa Rank is much like the Google Rank, with one main difference: it is exclusively based on page views, number of users and three months of historical data. It is not based on SEO principles like the Google Page Rank is, although having a good SEO’d site will help the cause.

An Alexa Rank may range from 1 to a billion, depending on the number of web sites. Every web site in the world is included in the Alexa Rank, so you’re up against all of them. The goal is to have a high ranking (generally considered to be in the 1-1,000,000 range). Presently, the highest ranked site in the Alexa Rank is Yahoo.com, although Google.com poses a threat to this. You can find out your Alexa Page Rank by going to Alexa.com directly or checking using the Website Popularity.

How can I improve my Google Page Rank?

The good thing about the Google Page Rank is that it can be improved pretty easily. Follow these suggestions to improve yours:

1. Create a site that is search engine optimized. Your site should be full of quality content that doesn’t fall short in terms of keywords and keyword density. Strive for a keyword density of 3-5% and make sure that all keywords and content are relative to your site’s purpose.
2. Use META and title tags correctly. One of the biggest factors in search engine optimizing a site is that of the META and title tags. When using these, you should make sure that the title tag is accurate and that the META tag describes your site well. For tips on META and title tags, check out Lesson 4: Title and META tag creation.
3. Submit all pages to the Google site map. Do so only when the site is completed.
4. Build targeted traffic to your website.

How can I improve my Alexa Rank?

To improve the Alexa Rank, all you need to do is improve your traffic to your site. Following the tips in the above section and in the next lessons should help you to increase traffic, which will, in turn, increase your Alexa Rank. There are tools out there which claim to improve the Alexa Rank, however, these are usually not very effective and may do more harm than good to your site’s ranking. Do not go for submission to 300,000 search engines, this is the worst thing you can do.

Article published in Submit Suite Blog.

Lesson 2 – Google Page Rank and Alexa Rank

Related posts:

1. Lesson 9 – Increasing Google Page Rank and gaining more visitors
2. Lesson 4 – Title and META tag creation
3. How Google Page Rank update is affecting the directories?

That’s OK, as it’s not something that many people have learned about. While it’s not as common knowledge as it should be, SEO isn’t a very difficult subject to learn thoroughly enough. In fact, learning the techniques of SEO can actually be very easy. We’ll teach you all about SEO in this lesson ( Just kidding, we will need more lessons for this job ).

What is SEO?

SEO is search engine optimization. What does this mean? Well, it essentially means you are creating a site that is search engine friendly. Search engines, as you probably know, are responsible for a lot of your web site’s traffic. The more search engine friendly a site is, the greater the chance people using a search engine will find the site. Basically, by making your site SEO, you are increasing your traffic. That’s why SEO is a very important part of current web master work.

Search Engine Optimization Techniques

Now that you know what SEO is, you’ll want to know how to apply it to your web site so that you, too, can reap the benefits. There are several SEO techniques to learn, and we’ll cover three very important ones that you can apply immediately to your site.

Search Engine Optimization Technique #1: Keywords and Key phrases

The most basic SEO technique is that of the use of keywords and key phrases. Keywords are basically words that a search engine spider ( basically a program which scans web sites and reports its findings back to the search engine database ) is trained to find. If these words are found, the site is more likely to catch the attention of the spider and get listed. Key phrases are just like keywords, except they are basically two or more words strung together. For instance, a common key phrase might be “cool web sites”. Using such a key phrase or key word enough can really help a site to become SEO friendly.

Search Engine Optimization Technique #2: Correct Titles

If you look at the top left of your web browser, you’ll notice a piece of text that states what site you are on and perhaps also gives a brief description of what the site is. This piece of text is known as the “Title” of a web page. The title is one of the first things a search engine spider will notice when visiting a site. Thus, it is important to make sure your web site has a meaningful title. The title should not include excessive amounts of keywords, and whatever keywords you do use should be relevant to the site at hand. Spiders have been trained to spot sites with excessive amounts of keywords and they will ignore such sites. So don’t ever overuse keywords. If you have a site dedicated to PRS electric guitars, an appropriate SEO title might be something like “PRS Electric Guitars.com – “ Your source for PRS guitars”.

Search Engine Optimization Technique #3: Keyword Density

There is such a thing as overusing keywords, and it can be worse than using no keywords at all in terms of getting ranked highly on a search engine. Keyword density is the number of keywords divided by the number of total words in a page. So if you have 500 total words and 10 keywords, you’d have 2% keyword density. An appropriate keyword density is anywhere between 2% and 7%.Anything more than this is considered keyword stuffing; anything less than this is considered too little to make an impact.

Lesson 1 in Review

In this first lesson on SEO, we’ve covered a lot of ground. You’ve learned the basic principals behind SEO and should now be able to apply those to your site. If you are interested in get a quote for your website optimization take a look at our Search engine optimization offer.

Article published in Submit Suite Blog.

Lesson 1 – Introduction to SEO techniques

Related posts:

1. Lesson 3 – Keyword research for best positioning
2. Lesson 4 – Title and META tag creation
3. Lesson 10 – Common mistakes that webmasters make