This year European Software Conference has returned to Köln, Germany at the Cologne Marriott Hotel. Köln (Cologne) is the place where the first edition in 2001 was held.

Submit Suite sponsored this edition and also the Epsilon Award 2007 - which this year was awarded Nikos Bozinis from Zabkat Software.

DAY 1:

Asa Dotzler was unable to come but he was kind enough to send a podcast. Asa Dotzler is best known for his work as community coordinator for several Mozilla projects. He was one of the keyspeakers of this year ESWC, too bad he was not able to come. Still a nice podcast (you can imagine some arrows was launched toward Microsoft Internet policy ).

Andy Brice from Oryx Digital presented after the launch break an interesting point of view for the software usability. Are these rules apply strictly to software? No. Every website design must take in consideration most of the rules described there. His presentation “Increasing conversions through better usability” is available as download in PowerPoint 2007 and PowerPoint 2000 on his blog entry.

Rüdiger Kügler from WIBU-SYSTEMS held a presentation with the name, “Earn more money with new license models” ( available as pdf for download ).
The day ended with my presentation: “SEO optimization and online promotion” in which I am trying to expose some of the general SEO techniques and in the same time cover some of the specialized techniques for software producers. You can download for free in PDF format the SEO optimization and online promotion presentation.

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Google Page Rank update for the end of 2007 is finally here. Changes are seen the datacenters 209.85.x 53 ip and is spreading as I can see quite fast. Until now I have seen for my websites at least 2 changes:

www.articlessubmitter.com - from PR0-> PR3
www.defensesquad.com - from PR4 -> PR3
www.submitsuite.ro - from N/A -> PR2
www.submitsuite.es - from PR1 -> PR3
www.downbroad.com- from PR3 -> PR4

Check your pagerank using digpagerank on the above datacenter: http://digpagerank.com/

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On 25 and 26 September 2007 we were present representing Fastlink2 and also Submit Suite at Germany’s leading exhibition for digital marketing - OMD ( Online Marketing Düsseldorf ) 2007 in nord Germany. After an OMD 2006 with 180 exhibitors and more than 6,600 visitors, the OMD 2007 had a bigger exhibition space, visitors and exhibitors.

So what was new this year?

I would say first a lot of companies and solutions for email marketing, starting with InxMail, emm-Xpress, EmailVision and finishing with companies like emarsys.

Why so many solutions for email marketing?
Basically because in Germany email marketing is treated as a serious part of marketing strategies, also somehow better regulated using special laws.

My favorite part was to see a lot of niche companies offering various type of services like:

- a German marketplace for textlinks - Teliad (they offer at this link a 10 euro reduction)
- adtube - they offer a 25% reduction special for this event
- our friends from oneNetworkDirect were also there - thank you for the nice presents

Google, Yahoo and Microsoft Advertising Solutions were also there with impressive stands. Here are 3 pictures I took at the stands of the biggest players in the search industry.

UPDATE - I was asked in SeopPedia forum to add some more details, rumors so here you go:

1. Mobile search and advertising was the theme of this year OMD, the solution and possibilities seems to grow overnight. Take a look at the presentation from mobile marketing association.

2. Some of the nicest gadgets I got were from DoubleClick. Besides some great reports on advertising trends we got some nice SB drives and T-Shirts

3. Last point. There was only one company as exhibitor presenting software solution. They present a software name SEOmetrie, but they were unable to show a live demo because “the software is not ready, we are 7 persons working for 3 years to it”. Hey guys wake up, we are forced to provide for Website Popularity monthly silent updates to keep up with the changes.

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Seems like DMOZ is dropped from ALL the results in Google ( around 200000 indexed pages ), that means no trace of DMOZ in Google results or even in cache.

info:www.dmoz.org - Google Search results 0
cache:http://www.dmoz.org/ - Google Search results 0

Is possible the removal to be also linked with the payed links scandal and also to the removal ( for specific keywords ) of some important directories like:

- AvivaDirectory.com
- AliveDirectory.com
- Haabaa.com
- DirectoryDump.com
- BigWebLinks.com
- LinksArena.com
- DirSpace.com

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