In the same day with the announce from Microsoft for the proposed acquisition of Yahoo worth 44.6$ billion, I have finished to put together the data for the year 2007 regarding share of searches and the search engine trends in 2007.

I used the monthly traffic data provided by Nielsen and Comscore and I have generate some comparisons charts based on the estimative values provided. The charts and the table values for 2007 are for the US market. I have tried my best to provide them in a form which is a easy to read. If you prefer a download version, please use the PDF report.

My thoughts about the data I am about to present to you:

1. in 29 January Yahoo! Reports Fourth Quarter and Full Year 2007 Financial Results which are beyond the expectations. Still from the charts bellow I see quite a drastic decrease in the number of searches which will affect for sure also the paid advertising.

2. Google is still the king of searches regarding the number of delivered search results. A slow but clear increase in searches is to be observed.

3. Microsoft, oscillating from one month to another, stealing from Ask and Yahoo share of searching, is still to be consider as a potential next big Google IF a Yahoo! purchase will be done.

Comscore 2007 share of searches:

Comscore 2007 share of searches evolution:

Nielsen 2007 share of searches:

Nielsen 2007 share of searches evolution:

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Why in the world is so hard to find a SEO Magazine?

If you are at all interested in SEO or if you are a Search Engine Optimization Professional then you read probably plenty of SEO forums and SEO blogs. What can a SEO magazine bring more? For a start reading a SEO Magazine would be the best thing you could do to get you away from your computer for more than 10 minutes.

Usually magazines comes with a spicy price. I have made my own list of 10 SEO and web marketing magazines. One of the magazines is totally free and for one of them I have manage to obtain a 15% coupon ( Coupon: SAVE15 ) for you. Here is my short web marketing and SEO magazines review:

01. Search Marketing Standard Magazine - use for subscription the COUPON SAVE15

I found 1 year ago Search Marketing Standard Magazine, using a banner in a blog and I got a 25% discount at the purchase. The subscription price is $30.60 for 2 years ( using the SAVE15 coupon ). It is the only pure SEO magazine printed, which kind of a web 2.0 flavor design. A lot of quality articles. What I love in this magazine is the fact that I can read it when I am not in front of my display, so heck if I am on the way to something I will have this magazine in my hand.

I have sent some of the past issues to one of my friend in Romania, I will ask him to post some words in the comments.

2. Domainers Magazine
“Domainer’s Magazine was designed to provide valuable insight and thought leadership into the Domaining world. Our goal is to create a world class publication that becomes the eyes and ears of the “Domainer”. Our magazine will focus on the value of Pay Per Click Management, SEO, Domain Legal Expertise, Domain acquisition and Selling, Domain monetization and any other topic that focuses on emerging technologies and services that provides value to you.”

3. Website Magazine - All digital editions free to download

4. Target Marketing

5. Entrepreneur Magazine - Not really a SEO magazine but the advices you can find in the online version are sometime priceless.

6. Revenue Magazine

7. Business Week Magazine

8. Direct Magazine

9. FastCompany

10. B2B Marketing

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In a previous post I have presented a Top Viral Video Advertising Overall.The GoViral agency has just released an interesting top of the most viewed Viral Ads in 2007. Cadbury’s gorilla drummer ad, with more than 5 million views was the top viral-video advertising. Bellow is a complete top list of viral ads.

Top Viral Video Advertising 2007

1. Cadbury - Gorilla Drummer, Agency: Fallon
2. Smirnoff - Green Tea Partay, Agency: JWT, New York
3. Ray-Ban - Catch Sunglasses, Agency: Cutwater
4. Blendtec -Will it Blend?
5. Lynx/Axe – Bom chicka wah wah, Agency: BBH, Copenhagen

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Via GoViral press release I have listed bellow the:

Top Viral Video Advertising Overall

1. Nike advertising featuring Ronaldinho, Agency: Framfab
2. Agent Provocateur featuring Kylie Minogue
3. John West Salmon, Leo Burnett
4. Quicksilver Dynamite Surfing, Agency: Saatchi & Saatchi
5. The Carlton Draught Big Ad, Agency: Young & Rubicam
6. Trojan Games, Agency: The Viral Factory
7. Dove Evolution, Agency: Ogilvy & Mather
8. Berlitz – What are you zinking about?, Agency: BTS United
9. Diet Coke and Mentos
10. Mark EckO – Still free

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Since the Google Page Rank Update from 26.10.2007 I have detect some major changes in the way the Page Rank is distributed over the directories from the Website Submitter. I have run some comparison in my tests.

Number of directories: 3574
Directories type: free, paid, reciprocal, regional

You can observe based on the date before the Google update and after a big difference between the way Google PR is distributed over these directories. Infact we can call it a downgrade, the number of directories with PR0 before the Google PR update was 357, after the PR update the number increased to 1207. I have displayed bellow in a graphical mode the distribution of the new Google PR and the PR fluctuations.

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