The small ebook is produced in partnership with Microsoft Office Live Small Business and is aimed to small businesses. The book touches the following themes: What is Social Media?, Case Study: They don’t use social media in my industry, Blogging“ The front door to social media, Case Study: Blogging Customer Stories, RSS , Social search, Social bookmarking, Social networks.

I will quote also the author conclusion:

As you can see, when technology is leveraged to facilitate and enhance social interaction, a great deal of value can be created. But tread carefully. This savvy audience can be turned off if approached in the wrong way. Use these new tools properly and they’ll prove to be invaluable in your effort to strengthen existing customer relationships and capture the hearts and minds of new consumers.

The ebook is free to download.

Article published in Submit Suite Blog.

Free eBook TALK Social Media for Small Business

The Long Tail is the phenomenon that the sum of less frequent searches is greater than the sum of the top searches. The tail are the niche products, individually unimportant, but collectively significant.

One example of this is the theory’s prediction that demand for products not available in traditional bricks and mortar stores is potentially as big as for those that are. But the same is true for video not available on broadcast TV on any given day, and songs not played on radio. In other words, the potential aggregate size of the many small markets in goods that don’t individually sell well enough for traditional retail and broadcast distribution may someday rival that of the existing large market in goods that do cross that economic bar.

Long Tails everywhere?

The Long Tail is one of those business books that, ironically, deserves more than a niche readership. Anderson encourage others to see Long Tails everywhere, so my vision of “Long Tail of Searches” and “Long Tail of Online Marketing” is illustrated in the bellow charts.

Listen to the podcast with Chris Anderson talking about the ideas in his new book, The Long Tail: Why the Future of Business is Selling Less of More.

Article published in Submit Suite Blog.

The Long Tail of SEO and searches

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Word of Mouth is an organic way of spreading and invite to conversation, done with no financial effort. Word of Mouth Markting is not anymore a free tool but rather a new aproach which usually involves a large quantity of funds. Lois Kelly is the founder of Foghound, a strategic communications consulting firm specializing in branding, whose clients have included Sun Microsystems, FedEx, and others. Based on her previous experience I found interesting to read some of the real world cases, for example IBM vs CA approach to Workd of Mouth Marketing.

All the the relations between you and your customer must be seen as a conversation, not only blasting a message at them. This is the best message you as a service provider should learn from this book. I proud myself to follow Lois advice regarding the development of our applications, we use the ideas expressed in forum posts and per email (we receive around 100 emails per day only with suggestions and new directories suggestions).

But there is always place for improvement and some of the techniques described will be used in our next campaignes. The book is to be found on Amazon and is a catch for cutting-edge marketing innovation readers.

Listen to the podcast: How is conversational marketing different – and better – than word-of-mouth marketing?

Article published in Submit Suite Blog.

Beyond Buzz-The Next Generation of Word-of-Mouth Marketing

Why in the world is so hard to find a SEO Magazine?

If you are at all interested in SEO or if you are a Search Engine Optimization Professional then you read probably plenty of SEO forums and SEO blogs. What can a SEO magazine bring more? For a start reading a SEO Magazine would be the best thing you could do to get you away from your computer for more than 10 minutes.

Usually magazines comes with a spicy price. I have made my own list of 10 SEO and web marketing magazines. One of the magazines is totally free and for one of them I have manage to obtain a 15% coupon ( Coupon: SAVE15 ) for you. Here is my short web marketing and SEO magazines review:

01. Search Marketing Standard Magazine – use for subscription the COUPON SAVE15

I found 1 year ago Search Marketing Standard Magazine, using a banner in a blog and I got a 25% discount at the purchase. The subscription price is $30.60 for 2 years ( using the SAVE15 coupon ). It is the only pure SEO magazine printed, which kind of a web 2.0 flavor design. A lot of quality articles. What I love in this magazine is the fact that I can read it when I am not in front of my display, so heck if I am on the way to something I will have this magazine in my hand.

I have sent some of the past issues to one of my friend in Romania, I will ask him to post some words in the comments.

2. Domainers Magazine

“Domainer’s Magazine was designed to provide valuable insight and thought leadership into the Domaining world. Our goal is to create a world class publication that becomes the eyes and ears of the “Domainer”. Our magazine will focus on the value of Pay Per Click Management, SEO, Domain Legal Expertise, Domain acquisition and Selling, Domain monetization and any other topic that focuses on emerging technologies and services that provides value to you.”

3. Website Magazine – All digital editions free to download

4. Target Marketing

5. Entrepreneur Magazine – Not really a SEO magazine but the advices you can find in the online version are sometime priceless.

6. Revenue Magazine

7. Business Week Magazine

8. Direct Magazine

9. FastCompany

10. B2B Marketing

Article published in Submit Suite Blog.

Top 10 SEO and web marketing magazines

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A lot of web masters opt to trade links with other web sites to gain these links. This can be quite effective, provided the sites they trade with are related in some way to their site, but it’s typically not as effective as submitting sites to directories. In this lesson, you’ll learn why incoming links are so useful, how to gain more incoming links using directory submission, what the benefits of directory submission are and much more.

Why Do I Need Incoming Links?

You already know about search engine spiders and how they go on the hunt for sites with particular keywords. But did you know that they also search for links? It’s definitely true. When a search engine spider browses through a site, they look for not just keywords, but also for links. If they find a link, they go the site which the link represents. They’ll then browse through that site and go to any links found there. Each time, a log is made and is sent back to the search engine. As you already know, the more a spider visits your site, the higher the ranking you get.

Incoming links are a very important thing to search engine optimization because they can lead to higher search engine rankings, thus increasing traffic to a site. If you have a lot of sites linking to you, you’ll have search engine spiders visiting more often than not having these links. Over time, this will lead to more site traffic than you could have ever imagined before.

How to Gain More Incoming Links Using Directory Submission

Most site owners prefer to manually gather links by doing a form of link exchange with other web masters. It’s a practice that is pretty old, and not as effective as it once was. That’s because many web masters abuse the practice. They go for incoming links from just about any site. This is a bad practice because search engine spiders have been programmed to ignore links on a site that are not relevant to the site. For instance, if a piano site links to a dog site, the link to the dog site will be skipped by the spider. That’s why it’s so important to get good quality links, if you choose to do link exchange.

Getting quality links can be a bit of a challenge, which is why it’s best to go with directory submission. Directory submission allows you to quickly and easily get good incoming links to your site. These links are followed by the spider and almost never ignored. All you need to do is simply submit your website to the directory and you’re done.

Website Submitter is the easiest web semi-automated directory submitter tool. You can quickly and safely promote your web site for traffic-driving results. You can submit to your website to 4500+ directories. Website Submitter does all of the work for you. All you have to do is click and wait for the visitors to arrive!

The Benefits of Directory Submission

Here’s a brief list of the benefits of directory submission:

• - Your Site is Listed Alongside Relevant Sites: As we’ve pointed out, spiders have been programmed to ignore irrelevant site links. Directories list sites in specific categories, so if a search engine spider comes across your site link in a directory and the site is in the right category, the spider will visit your site via this link.

• - It’s Fast: It can be frustrating and quite annoying to look for sites relevant to yours and ask them to link to your site. You also have to typically link to your site. There is a lot of time invested in emailing web masters and asking them to please put the link on their site. It’s time most web masters don’t have and it can take away from the overall quality of the site. Submission to a directory generally takes less than 10 minutes.

• - It’s Effective: Some of the best search engine optimized sites have the majority of their incoming links coming from a directory. Submission to a directory can and usually does greatly increase traffic and rankings.

Directories to submit sites to

There are a lot of directory sites out there, but not all of them are good enough to submit your site to. The best directories for web site submission are dmoz.org and yahoo directory. You can find more possible directories by running Website Submitter and order by Google PR ( watch a video demo on how you can submit in directories ). The 4500+ directories contained into Website Submitter will be enough for boosting your backlinks.

Article published in Submit Suite Blog.

Lesson 5 – Gather more incoming links using directory submission 4

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3. Lesson 8 – How to get indexed by Google in 24 hr